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Monday 14 September 2015
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Students from Coventry University London Campus Entrepreneur Society hosted an Angels and Demons themed Summer Ball on campus this month.
The society members spent the weeks leading up to the event putting their business and marketing skills into practice by gaining sponsorship for the event. They also developed a marketing campaign through a variety of digital signage and other creative initiatives on campus encouraging all students to attend this one of a kind event.
The society helped to raise the profile of Coventry University London Campus amongst local businesses as they delivered professional pitches to restaurants and secured sponsorship for materials for the event. The sponsors were rewarded with continuous advertisements for their restaurants and offerings projected onto the walls.
In addition the Entrepreneur Society committee members developed a sponsors package in order to secure sponsorship from six businesses for the ball including Wahaca, Planet Organic and The Co-Operative
The Summer Ball was a successful evening with over 80 students attending. T reflect the Angels and Demons theme the venue was divided into two halves to represent Heaven and Hell, were guests were invited to appear in a costume. Students enjoyed an evening of entertainment including a disco, a live band, interactive activities, a raffle and some surprises. Refreshments were provided throughout the evening as all attendees celebrated the final term and said farewell to the term four graduates. All proceeds from the evening were donated to the Teenage Cancer Trust.