Award winning brand experience agency conduct masterclass

Coventry University London Campus was chosen to host a BEcause Experiential Marketing Masterclass showcasing the most exciting and effective experiential campaigns from around the world.

Having won over 50 awards for marketing effectiveness, creativity and people management, BEcause works with many of the world’s top 100 global brands. Founded in 2005 their work covers all areas of brand experience. Top clients include British Gas, UK Government and Heineken. BEcause launched an experiential masterclass university partnership programme as part of their commitment to providing thought leadership and education to the marketing community.

Conducted by Director of BEcause, Joss Davidge, third year undergraduate students who attended the Masterclass had the opportunity to try out the latest cutting-edge immersive technology, discover the latest marketing trends, gain knowledge on seven key experiential strategies and techniques and network with marketeers from across London.

Inspired by storytelling through visual content the event was well received by the students who were eager to participate in future sessions.

You can find out more information about BEcause Experiential Marketing on their website https://www.becausexm.com/